Big K – Burger Battle

While burger comps are big business in the wider BBQ industry, there was a gap in the social tundra. Big K got in there first – taking ownership in the digi-sphere. 8 brave cooks. 3 battle rounds. And the Big K social fam were the judges. Epic engagement ensued.

The campaign ran itself. Basically, the Big K fans were so passionate that they carried all the weight – both in the cooking and the judging. All we had to do was sex up some assets.