Brand Guidelines

Brand guidelines are technical right? A misconception. Escape the black and white of the binary. Imagine the living embodiment of brand expression. Each detail is a gene, forming a wider strand of DNA within the brand chromosome. Brand guidelines are a living organism of identity.

Avoid M Night Shayamalamism and don't get it twisted. Brand guidelines are mathematical and scientific. But going back to the human analogy, yes we're showing internal organs and how they work, but we're also defining appearance, behaviours, value-systems and of course, the soul.